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OFO released the strongest sharing bike to seize market.

time2017/03/13

March 9,sharing bikeOFO together with the 700bike, released a new generation of shared bicycles OFO Curve, Curve in English means arc, which carries aesthetics and comfort of the double meaning.


 In the OFO conference, said that the new version of the bike will be in the user experience to achieve a comprehensive experience to enhance the operation and maintenance costs can also be fully reduced, which is followed by its $ 450 million financing The first big move, while the motorcycles cycling in access to 300 million of the D round of financing, there is not much new trends.


 At this time Ofo release  new bike, on the one hand is intensifying its own in the field of sharing the competitiveness of cycling, but on the other hand it is under the OFO guidance ,shared cycling is gradually entering the second stage.


After sharing the bike to meet the travel needs, the next step is to upgrade the experience


 "Ride on a  Mobike to find OFO."  Seemingly just a piece, but also tell the voice of everyone, sharing the bike is indeed a necessity for our travel, with the cycling can be more and more shared bicycles, we are increasingly keen on this simple Travel mode, but at the same time, some cycling companies do not consider too much in the user experience, only OFO keeps on good experience for riding.


 With the capital to join, after several parties compete, the current ofo and Mobike bicycles in the domestic second-tier cities have been released almost same, the number of users above the same, according to the data show that the show more than the whole market accounted for 51.2 %, So in this situation is the case of regional stability, in addition to open up new cities to pull new users, more importantly, to enhance the user experience.


 Mobike sharing  is taken by the cost of repairer model, although it has the advantage of not easy to damage, but for the user, the ride is too heavy car, also led to a very bad experience, and later also launched Light version of the bike, on theo hot pursuit.


 In the user experience, because ofo started the earliest, have a strong operational experience, so more understanding of the importance of experience, from the beginning to take a light car mode, so that each user can ride, but also by the user welcome The


 The time OFO AND 700bike released Curve, is also to enhance the user experience, first of all it uses a PU solid tires, which allows users to ride experience and inflatable tires experience almost the same, followed by the user can freely adjust the Curve bike Seat height, which can be said that the user just need. In other details, Curve is equipped with a new ergonomic palm care set, to the palm to provide additional support to relieve hand fatigue, and wide hip point set cushion and shock ball damping design ... ...


 And in contrast to the cycling in the financing of the bike in the user experience upgrade and did not move too much, and the time of the launch of the Curve, it may be in the technology, capital, supply chain temporarily lead the case, leveraging more Change the situation.


After sharing the bike crazy expansion, the next step is cost control


 From the historical point of view, the D wheel is generally a feng shui, one thing can be determined, D round after a long period of time will need to boil, so the consumption of funds will be more cautious.


 Sharing bikes, and drops of UBER, takeaway and other O2O industry is different from other industries more competition is the ability to burn subsidies, and sharing the cost of cycling is not expensive, subsidies can not bring direct results, the largest expenditure Still lies in the cost of construction and operation and maintenance costs.


 Since the cost of cycling every car because of the cost of each car is too high to more than 3000, so compared to the lower price of the lighter version of the price, the cost of each user can be said that far higher thano, after several rounds of delivery, Naturally some too much, but also because it is a heavy truck, so maintenance costs are higher.


 And before the announcement of the car over the loss of about 10% of the bus to Beijing to put 10,000 bicycles, that is only a few months in Beijing, there are 1,000 vehicles need maintenance, maintenance by 400 yuan bicycles Cost calculation, need to spend 400,000. Plus more than 100 public operating staff, according to 5,000 yuan per person wages, the monthly expenditure will be 500,000.


 Of course, this high cost of maintenance costs also let the motorcycles bikes began to do light, but has been made out of the car can not be abandoned to throw away, so the motorcycles at this time should be more headaches.


 Prior to the takeo mode to take the car is also because of the fancy to reduce the cost of the cost, and the release of theoo Curve in operation and maintenance is under a lot of effort, through the configuration optimization and a number of exclusive patent design, we cited Several examples of the use of high-strength aluminum alloy frame program, so that the probability of dropping down to 0, the use of one frame skeleton-type chain cover, so that the probability of deformation of the chain cover to 0, through the drum brake technology, Let the brake wear failure probability down to 0, through the PU solid inner tube + wear tires, so that the probability of tire damage down to 0 ... ...



 All of the above problems, are each cycling users have deep understanding of the problem, and ofo the Curve cycle is completely solve the above problems, then a fundamental solution to the operation and maintenance process of the most complex and common problems, great The degree of reduction of the shared bicycle operation and maintenance costs.


 At present, on the one hand, early through the heavy truck barbaric expansion of the motorcycles are rapidly turning U-turn, and ofo is more easily into battle, and constantly iterative and optimization. On the other hand of the round of financing is one of the 1.5 times as much as the cycling, it is foreseeable that in the days behind, the advantage of theo will be getting bigger.


 The release of the ofoo Curve bike indicates that shared cycling is entering the second stage, from brutal expansion to competitive user experience and cost control, the evolution of this battle far beyond everyone imagined.

 Ofo's development strategy has been significantly better than the patony, and now they seize the layout of the second stage, the first launch of the second phase of the chariot, leading the industry product trends. It is expected that other bicycles and other bicycles will immediately follow up.