what economic value for bicycle sharing system?
time2016/12/24
- The first step is to meet the needs of the user's needs, users there are pain points scene. Then the product in the area where you can have great space for growth. And the reliable team , then investors should be able to mention.
But the Internet during the winter, the only puzzling is that the profitability of the rental bike industry where? Its business model is what? Can attract tens of millions of dollars of investment.
So the author based on eleven aspects of the study of the project.
1, the product to solve the demand
Bicycle Rental industry resolve the pain point of the user is clear that the user is the last mile to solve the problem. But what will be the last mile? First, the bus and the subway from 1 km to 3 km between the taxi a bit expensive. Walk a little far away. These are basically the core of the black car where the coverage area. In fact, you will find that these needs and drop the way the car needs a very similar point. And through the cheap low-cost rental bike can solve this part of the pain point needs. Second, not far from work and get off work place. In between 1 km to 8 km. In the big cities, people who do not want to crowded the bus and subway with other people in the rush hour, so you can rent a bike to get off work. But also spend time and bus time is almost. Third, the weekend, the need to buy food at the supermarket, or need to go to the restaurant. Found that the distance is not near not far away. So you can choose to ride in the past. So the above three scenes are the most frequent. Is where the product needs to connect the user with the scene.
2, intelligent hardware direction
Besides intelligent hardware direction, this will be the trend in recent years. A lot of smart travel bike has been sold in the market. While the smart bike travel industry will be gradually replaced by the upgrade. In exchange for a better experience. But which is not in terms of speed speed upgrade direction. Such as the existing scooters, motorcycles and so on. So the hardware development in the bike is more emphasis on health, convenience and other dimensions of thinking. The vehicle upgrades and iPhone mobile phone hardware upgrades, will become a necessary product iteration point in the future. If you want to be profitable, then, it is necessary to introduce members of this way, but this is something.
3. Bicycle rental mothod
The rental is a deposit of 299 yuan, 1 yuan per hour . In this way, a part of the cost of the bicycle is guaranteed. Here that the cost of the problem, not just the vehicle itself. Such as the costs incurred on transport vehicles, manufacturing costs, labor costs, personnel maintenance costs, vehicle impairment costs, vehicle maintenance costs, vehicle maintenance costs and so on. These costs will be at least a thousand dollars in the cost of a car. Does not include the company operating in the course of the various types of costs. The bicycle rental, not a lot of media, the mouth of the shared economy. But a B2C rental
4, for the users
Back to the top of the topic, from the product connected to the user and the needs of the three scenarios, of which the user is more of the civilian population of users. Such users and taxi users are very similar. This is a reason for investment. But there is a big difference. First, a taxi to the user-based women. Some are not going to drive, some are too lazy to walk. Second, ride this thing, is more effort. From this point on, women users will be much less. Will be compared to the main users of silk. Therefore, users may also meet the point of non-compliance exists. From the author to observe from the road, really boys will be more cycling.
5, the growth trend
Growth in the direction that the daily average of 1 million orders for the data is indeed very charming. But the value of 1 yuan point of view, the significance of this data may have to be considered. However, the number of more than is indeed a very good data points. The growth of the platform, with more users as the entrance to silk. For the C-side user involves a very wide. But the quality of this thing has a great test. Market education also need to pay a very strong price. User growth to reach 10 million users should not be a problem. So the order and the user is not a big problem, is the business model. This is like a drop of the same, it is worth thinking.
6, the reason for investment
The reason for the investment ofo, in the corporate vision, is certainly the same. To solve the travel industry pain points. But also drops as the travel platform investment and cooperation in the necessary prospects. Even if it is bus companies such as the loss of travel, drop is done. Although the situation is very bad. But as a growth potential, I believe many small investors will still be convinced. Moreover, this investment will further drop the market value of the market to pull high, has great room for development storytelling. So from an investment point of view, can understand the reasons for the investment drop.
7, business model and profitability
Speaking of the cost of the front, is indeed a big loss trading. There are a lot of friends to do a lot of speculative profit model. But these can not become the core business model remains to be verified. Leasing alone is hard to make a profit. First, the guest unit price is low. Second, the traditional industry did not try, that most likely not profitable. Third, the smart bike is not as intelligent artificial cars or electric cars fascinating. So the profit point certainly can not start in the lease itself. So the author next from the membership value, advertising, finance, data on the start, the analysis of bicycle rental business model.
8, Member value
As mentioned earlier, the smart hardware upgrade, the bike level. Then the price, service experience up hierarchical. So that you can put the value of membership to do it. The value of such members of the service, it will become a good point of profit. But the value of how much depends on the product can not enter the level of millions of users.
9, advertising value
Advertising value lies in the bicycle itself. The ads into the bike, but this itself has a contradiction, for their own branding is not good. But in the long run, for this mobile advertising model, the effect will not be poor. Just like the bus and platform ads. Will become a good point of profit.
10, and financial connection point
Using a large number of car rental deposit of the mortgage time difference, the use of funds to invest in the financial industry profitability. The profitability of this way will not be the main way, but with different financial products portfolio, or have some imagination.
11, the potential role of data
Data, according to the user all the driving trajectory and user information to match, in a variety of space with the super-data aggregation. Can form a local O2O data services, selling the user wants the goods. In time, to master the user's travel time, analysis of traffic conditions, the rational distribution of vehicles and user behavior. Push the user to do things, to be reasonable to match the data ads to buy behavior.